Denver, Co - (NewMediaWire) - February 28, 2019 - American Cannabis Company, Inc. (OTCQB: AMMJ) (“ACC”), a full-service business-to-business cannabis and hemp consulting solutions provider, is pleased to announce its first industrial hemp consulting contract, under its newly launched American Hemp Services division, with The Wemp Company in the State of Alabama. The Wemp Company will be operating a 20-acre industrial hemp farm within one of the most impoverished counties in the state, with the goal to positively impact the struggling economic community. This operation will focus on processing raw hemp biomass for the production of high-quality CBD isolate. American Cannabis Company will work with this client to strategically plan and deploy farm operations by means of financial modeling, business plan creation, application technical writing and submission, farm layout design, farm roll-out and operational maintenance. ACC will also help The Wemp Company to design, build and deploy a centralized extraction facility to provide hemp processing for the hemp farmers of Alabama.

In conjunction with the services that ACC will perform for The Wemp Company, American Cannabis Company will also be working with the University of Alabama’s Department of Biological Sciences to further hemp research and develop industrial hemp testing protocols to ensure cultivar quality standards and overall state compliance. Dr. Lukasz Ciesla, Assistant Professor at the Department of Biological Sciences, commented: “We are very excited to start our collaboration with The Wemp Company and help introduce hemp as a new agricultural commodity in the state of Alabama.  Our lab will be analyzing plants and processed samples to check the level of non-psychoactive compounds to help select the best cultivars, and to control the quality of final products, including the CBD isolate. We are happy to contribute to the program that has a great potential to enhance the regional economic system.”

Ellis Smith, Chief Development Officer of American Cannabis Company, commented: “Our company is excited to be commencing industrial hemp consulting services in this brand new market. I am personally very enthusiastic about this project as Alabama holds a special place in my heart being my home state. We are honored to be a part of this project as ACC works with The Wemp Company to launch a hemp program that will serve to positively and strongly contribute to the State’s agricultural economy. Furthermore, we are looking forward to the collaborative research efforts that will take place between ACC, The Wemp Company and the University of Alabama, as we look to advance the scientific study of hemp and the complexities of its various cannabinoids.”

Calvin Weaver Jr., co-founder of The Wemp Company, said: “We are excited about the potential opportunity ahead for The Wemp Company, the people of Dallas County, the Black Belt, and our great State of Alabama. ACC’s vast knowledge and experience of the industry has proven to be an invaluable asset. Our approach in collaborating with the University of Alabama Research Lab has unlimited possibilities, and we feel this emphasizes The Wemp Company’s dedication to championing the positive impacts of industrial hemp in Alabama.”

Jon Workman, Vice President of Hemp Business Development, stated: “We are thrilled to be working with The Wemp Company and accredited universities to advance the industrial hemp market in the United States. Our team is ready to work with these groups to propel the future of hemp, and we aim to establish processes and procedures that farmers from other areas can look to as standard practice for this industry. ACC will be utilizing the team’s diverse knowledge in agriculture to work with the client and educational institutions in an effort to establish a program for the certification of clean genetics to be used for large-scale agriculture.  Furthermore, our group plans on hemp variety development via a world-class breeding program to target cultivar viability for specific climatic regions and soil types of North America. Here we will work to find the best cultivars for each respective geographic region to better enable farmers with product that will thrive on their land.”

Terry Buffalo, American Cannabis Company’s Principal Executive Officer, commented: “I am happy to be engaged with this new client as we launch the American Hemp Services division of our company. This relationship will not only help to expand our company’s reach into emerging markets, it will also progress scientific research as a whole. Hemp has the potential to make a significant impact on the landscape of modern American agriculture, and it is important that companies like ours engage with universities and other institutions to advance our scientific and agronomic knowledge of the hemp plant as a whole.”

About American Cannabis Company, Inc.

American Cannabis Company, Inc. offers end-to-end solutions to existing and aspiring participants in the cannabis industry. We utilize our industry expertise to provide business planning and market assessment services, assist state licensing procurement, create business infrastructure and operational best practices. We aim to continue to grow the Company by taking equity positions in client projects, licensing the American Cannabis Company brand, as well as analyze acquisition opportunities worldwide.  American Cannabis Company also developed and owns a portfolio of branded products including SoHum Living Soils® - Winner of the 2017 High Times S.T.A.S.H Award for “Best Potting Mix”, The Cultivation Cube™ and the High-Density Cultivation System™. We also design and provide other industry-specific custom product solutions. The building and development of our brands and product suite is based on our Geoponics Philosophy, "the art and science of agriculture in soil."

For more information, please visit:

www.americancannabisconsulting.com
www.americancannabiscompanyinc.com
www.sohumsoils.com

www.americanhempservices.com

Forward Looking Statements

This news release contains "forward-looking statements" which are not purely historical and may include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development, costs and results of new business opportunities and words such as "anticipate", "seek", intend", "believe", "estimate", "expect", "project", "plan", or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects, the future U.S. and global economies, the impact of competition, and the Company's reliance on existing regulations regarding the use and development of cannabis-based drugs. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. For more information, please visit www.sec.gov.

Contact:
IR@americancannabisconsulting.com

303-974-4770